TRAINING Social networks: UNDERSTAND, DEVELOP, SUCCESS

Facebook, Twitter, Instagram, LinkedIn, Snapchat... Social networks are attracting more and more people to the Internet. Initially seen as a hobby, this 2.0 means of communication has become a must.
duration

2 days - 14h

Visio or face-to-face

From €1950

Objectives

At the end of the course, trainees will be able to :

  • Using social networks
  • Draft and implement a strategy tailored to your brand and products
  • Master the tools dedicated to social media :
  • Creation of the content organization and technological and competitive intelligence
  • Use the paid ads manager
  • Measure and optimize the effectiveness of your choices

Presentation

This means of communication not only strengthens your company's presence on the Internet, but also increases the number of customers and helps you recruit future employees in a different way. For a long time, having a website and social networks was simply a plus for companies, but today it's unthinkable to do without them. Companies that dare to ignore the Internet are missing out on the key element of a brand's marketing strategy.

Methods used

Use of a participative teaching method to acquire or update knowledge.
Practical application: creation and/or management of social networks according to the trainee's needs, use of curation tools, monitoring and programming, content creation, development of a social media strategy, implementation of social selling.
A course guide is distributed to each participant.

Valuation method

An evaluation quiz at the end of each day.

Prerequisites

Have and know how to use a personal computer
How to surf the Internet

Duration & location

Face-to-face training or videoconferencing via Google MEET
2 days / 14H00

Terms and conditions of access

Entry to the training program is validated following a telephone interview, the aim of which is to collect the beneficiary's needs and take into account his or her expectations.
Dates: customized training based on the applicant's availability. Contact us for more information
information.

Accessibility

Training accessible to people with disabilities. Please contact us to discuss feasibility.

Program DAY 1

  • 1ST SEQUENCE
    Welcome and knowledge assessment
  • 2ND SEQUENCE
    Public network slideshow
    Facebook I Instagram I Twitter I Tiktok I Linkedin
  • 3RD SEQUENCE
    How to reconcile legislation and usage
  • 4TH SEQUENCE
    The tools you need
    Curation, creation, programming
  • 5TH SEQUENCE
    Define your strategy according to your needs
  • 6TH SEQUENCE
    Knowledge assessment

Program DAY 2

  • 1ST SEQUENCE
    The power of RS in the customer's buying act
  • 2ND SEQUENCE
    Paid advertising
  • 3RD SEQUENCE
    Key performance indicators to analyze
  • 4TH SEQUENCE
    Influencers
  • 5TH SEQUENCE
    Focus Canva
  • 6TH SEQUENCE
    Knowledge assessment
  • 7TH SEQUENCE
    Cloture

TRAIN WITH ITEKCOM

certified organization Qualiopi

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