UX Design: definition and characteristics
User experience (UX) has become an essential element in website design. It aims to create positive, satisfying experiences.
A key feature of UX Design is its user-centered approach. Designers place the user at the heart of the site creation process, striving to understand his or her objectives.
By defining the type of target and its path on the website, UX Design will be able to put in place elements that simplify the search.
The clear, intuitive interface makes it easy for users to navigate to the page they're looking for. Products and services must be easily and logically accessible.
Font size and color contrast will help make the site's pages easier to read.
UX Design involves :
- attention to detail
- add creative touches
- create engaging interactions
By focusing on users' needs and satisfaction, simplifying the experience and guaranteeing accessibility, UX Design enables us to design solutions that meet their expectations.
The fundamentals of UX Design
UX Design is based on the application of several fundamental principles, the main aim of which is to facilitate the user's experience when browsing the pages of a website.
By placing the user at the heart of the creative process and studying his or her search motivations, UX leads to the implementation of personalized, relevant solutions.
Simplified user experience, consistency and intuitiveness
To simplify the user experience, the website must be uncluttered, with intuitive navigation and user-friendly interfaces. Web users must be able to easily find their way around each page of the site and find the product or information they are looking for.
A clear structure, a coherent navigation scheme and thoughtful interactions will all contribute to making users feel at ease in their search, and help them find what they need with ease.
Seduced, Internet users will become customers. Your conversion rate and sales will increase.
Accessibility
Font size, color contrasts, text structure with tags, naming images with alternative text, etc. are all elements that guarantee accessibility for all.
Key stages in the user experience on a healthcare website
User experience (UX) is an essential element in the design of effective and engaging healthcare communication solutions.
First and foremost, the site designer will :
- in-depth research into the user's operating mode
- define the target (persona) based on demographics, behaviors and specific needs
- determine the user's path on websites.
The benefits of UX Design in healthcare communications
UX Design is an integral part of good marketing communications. Websites of healthcare professionals who have worked on their UX Design benefit from a favorable conversion rate.
The positive image perceived by Internet users influences their general browsing behavior. UX helps drive traffic to online sites.
Improving user satisfaction
The main aim of UX Design is to offer users an optimal experience.
In the field of healthcare communications, this means creating relevant content and implementing simple tools to meet customer needs.
Intuitive site navigation and a positive experience lead to overall satisfaction.
This boosts patient confidence.
Increased visitor engagement
UX Design plays a major role in increasing visitor engagement.
By making content more attractive and interactive through user-friendly interfaces, eye-catching visuals and interactive features, potential customers' attention is captured.
Interested, the user explores further the information on the website pages.
The visitor is likely to turn into a customer, which is why it's so important to work on the presentation of products and items on sale.
Optimize content (text and images) to benefit fromgood search engine optimization (SEO) on Google.
The differences between UX and UI Design
Two terms are commonly used:
- UX Design (User Experience)
- UI Design (User Interface)
Although these two terms are often used interchangeably, they actually refer to different aspects of the site design process.
UX Design: The user experience
UX Design takes into account the overall user experience on the website.
By analyzing the various data, the web developer brings the project to life by integrating solutions adapted to the client's expectations. This facilitates research and makes each product or service more accessible.
UX Design professionals focus on aspects such as site ergonomics, navigation, design, loading time and content readability.
The growth of smartphone browsing is forcing developers to adapt website browsing to all media (tablet, computer and smartphone). This is known as a responsive site.
UI Design: The user interface
UI Design focuses specifically on the design of the user interface: the visual appearance, menu presentation, icons, call-to-action buttons, colors, typography(s), images, videos and so on.
An attractive, intuitive and user-friendly interface will guide the user through the entire experience.
UX Design and UI Design must work in harmony to create a consistent, engaging and satisfying user experience on the healthcare website.
Itekcom, a 360° healthcare digital marketing agency
Itekcom, digital healthcare communications agency, has surrounded itself with qualified professionals to bring each site design project to fruition.
A team of UX/UI designers to create and improve the user experience of each healthcare website to offer a competitive edge by fostering user engagement.
Only experts in digital health communication can define your users' needs and implement solutions designed to improve the satisfaction of your site's visitors.
Itekcom has extensive experience in healthcare marketing, working with pharmacists, laboratory technicians, opticians, etc. to create and optimize their storefront and e-commerce sites.
By working on the interface and content of your online site, Itekcom's collaborators guarantee a fluid flow between each page, a clear and structured presentation of information, relevant and optimized texts, user-friendly functionalities and a satisfying overall experience.
Entrust the design of your healthcare website and your digital healthcare communications to recognized professionals!
Itekcom, a company with a multidisciplinary team for personalized support!
