Search engine optimization (SEO): a powerful optimization tool for your healthcare sites

SEO (Search Engine Optimization) offers effective visibility solutions for healthcare, medical and pharmaceutical websites.

Over the last few years, a large number of e-commerce sites have appeared on the Net. To stand out from the competition, you need a digital strategy that includes SEO optimization.

An optimized site inevitably achieves better search engine rankings than a non-optimized site.

Improve your visibility, develop your traffic and convert Internet users into new customers or new patients!

The website: a showcase for your medical or pharmaceutical business

A website helps you promote your company, sell and maintain a relationship with your patients. 

A showcase or e-commerce site is of great interest from a commercial point of view, as it showcases your establishment, either by presenting your services or your products.

The integration of a blog, with the publication of informative articles, boosts your communication on your professional activity.

Combined with a presence on social networks, listings in professional directories and a comprehensive Google business listing, the website increases your visibility on the Net and gives you the opportunity to boost your sales. 

Natural referencing for a healthcare website: a proven visibility solution

Natural search engine optimization (SEO) is a powerful tool for propelling your website to the top of search engine serps.

By applying the technical and editorial rules of SEO, you can send signals to search engines that will consider your legitimacy in the field concerned.

By improving your ranking and gaining a more favorable position, you'll increase traffic to your site and generate more sales or contacts.

Understanding organic search

Organic search is the main source of traffic for websites. It accounts for 53% of total website traffic. It is therefore an essential lever for attracting visitors to your healthcare site.

Internet users searching on Google have a precise intention: they're looking for information, a solution, a product or a service. So you need to target your audience to tailor your content.

With defined, relevant keywords, you can capture their attention and increase your chances of converting them into customers or patients.

Internet users place more trust in sites that appear at the top of search results. They consider that the websites proposed are more in line with their expectations, and that they are more reliable.

We can therefore deduce that SEO strengthens your brand image and reputation in the medical or pharmaceutical field.

Unlike paid advertising, which requires a constant budget to maintain your visibility, SEO has the advantage of delivering long-term results. 

Provided, of course, that you keep a close eye on movements in the Serps and on the various changes in search engine algorithms. 

Natural search engine optimization guarantees a high and lasting return on investment!

The stages of natural referencing 

To optimize a website through SEO, several steps are required. 

Technical knowledge and the use of specific tools will contribute to achieving quality optimization. 

The use of SEO professionals is recommended.

• Conduct a competitive analysis. By analyzing the strengths and weaknesses of your main competitors in terms of SEO (keywords, organic traffic, domain authority, backlinks, etc.), you'll be able to define your marketing strategy.
• Conduct keyword research. By identifying the terms your potential customers or patients use to search for your products or services on Google, you'll be able to focus your digital communication on a precise subject that's sought after by Internet users. 
• Analyze the monthly search volume, the level of competition, the level of difficulty, etc., the keywords. By defining a main keyword for each page of your site, you'll be able to build content that's both judicious and interesting for visitors.
• Optimize your site's pages. By applying the technical and editorial rules of SEO, you contribute to "pleasing Google": precise integration of keywords in titles and subtitles, internal and external meshing, compressed images, fluid navigation, reduced loading speed, etc. 

Pharmacists, opticians, veterinarians, doctors, laboratory technicians, define your SEO strategy and get your site on the first page of Google!

Natural referencing, an advertising-free communication strategy for professionals 

Unlike SEA, which is a paid advertising campaign, natural referencing does not involve any cost linked to clicks on your website.

By applying the rules of SEO and staying alert to fluctuations in your web ranking, you can achieve and maintain a high ranking.

You'll attract quality prospects with a good chance of becoming customers or patients.

It's important to note that SEO is an effective solution, but a slow one. It takes time and effort to achieve significant results. 

You may need to invest in the professional services of a communications agency, specialized in content optimization and SEO.

Investing in SEO guarantees a return on investment in the medium to long term. 

Healthcare professionals, don't overlook SEO

Search Engine Optimization (SEO) is a key element in the visibility of a medical or pharmaceutical website on the web.

Getting to the top of Google requires a good understanding of search engine algorithms and optimization techniques.

An SEO expert or specialized marketing agency masters all aspects of SEO: structure, links, technicality, copywriting, etc.

Following the Covid 19 health crisis, healthcare professionals realized the importance of creating a website to showcase their activities.

A real digital strategy is needed to set yourself apart from the competition, which has become numerous.

A site without a strategy is useless.

Make your website pages or blog posts visible by entrusting SEO to a digital marketing professional!

Itekcom, your digital healthcare communications agency

Healthcare communications are subject to very specific rules. To communicate effectively while complying with the regulations in force, there's nothing better than calling on a professional with knowledge of the medical and pharmaceutical sector.

Itekcom, a digital agency serving the healthcare sector since 2005.

She therefore benefits from real experience in the healthcare and pharmaceutical sectors.

Various medical professions place their trust in us, entrusting us with their communication strategies: pharmacies, laboratories, opticians, veterinarians, etc.

Backed by a team of healthcare digital marketing professionals, Itekcom supports its customers in all aspects of their projects: audit, customized site design, SEO or SEA referencing, social network communication, design/graphics, inbound marketing storyboarding, etc.

For your healthcare website's SEO and marketing strategy, choose the Itekcom experience !