Understanding SEA
SEA (Search Engine Advertising) is a form of online advertising that involves placing ads on search engine results pages.
Paid advertisements are generally displayed at the top of the results page, i.e. in the first line.
SEA works on a bidding system. Advertisers bid on keywords relevant to their business.
When an Internet user performs a search containing the precise terms of the chosen keyword, the bidders' advertisements are displayed in the very first website proposals.
The cost per click (CPC) is determined by the level of competition for these keywords.
SEA, an asset for your healthcare website's SEO.
SEA inevitably leads to better referencing to your healthcare site, since the advertisement appears at the top of every search engine.
The surfer is then influenced by the first site proposals. So there's a good chance they'll click on your ad. It's up to you to determine the landing page so that it perfectly matches the reader's search intent. This is the key to converting action into sales!
SEA has the advantage of :
- target ads based on user searches
- rapid return on investment
To ensure that campaigns are properly optimized, it's important to define clear objectives, choose the right keywords and create attractive ads to achieve the best possible results.
The effects of SEA are rapid, unlike natural search engine optimization (SEO), which takes several months to become visible.
SEA can be an effective strategy for :
- improve the visibility of your healthcare site
- increase website traffic
- raise your company's profile
- generate conversions such as sales or leads.
By using SEA techniques strategically, healthcare sites can stand out from the competition and achieve their online marketing objectives quickly.
With very precise targeting, SEA allows you to position yourself on relevant keywords related to health and care in order to better reach target customers and optimize the advertising budget.
The return on investment (ROI) is generally very good, since results are analyzed in real time and then adapted accordingly.
➤ Complementary to SEO, SEA is particularly recommended for brand-new healthcare sites. It's a good solution for increasing traffic as soon as the site goes online.
Itekcom, a team of SEO professionals at your service
When you choose Itekcom, a digital communications agency, you can be sure that you're dealing with the right people. SEO and SEA experts.
Our company has extensive experience in digital marketing in the pharmaceutical and healthcare sectors.
A real strategy will be put in place by our technicians to achieve your objectives quickly.
Health communication requires compliance with the French Public Health Code. Failure to comply can have serious consequences for your professional activity.
Since 2021, it has been possible to set up ATS campaigns to develop the sale of non-prescription drugs. But, nevertheless, not everything can be said and published.
Itekcom has made healthcare its business since 2005. Our staff are fully conversant with laws, codes and standards.
SEA, perfect control of your advertising budget
SEA allows you to control advertising costs by setting a daily budget and paying only when someone clicks on the ad.
In this way, healthcare sites maximize their return on investment for their advertising campaigns.
The results of the campaign are studied in order to adjust the strategy, develop site traffic and convert more effectively.
SEA is a powerful tool for healthcare sites looking to increase their online visibility and reach a targeted audience.
SEA referencing: complementing other digital communication channels
Healthcare sites can use ATS to complement other digital communication channels, such as :
- search engine optimization (SEO)
- publications on social networks
- e-mail marketing
Your Itekcom agency offers a service for every type of communication. A truly multidisciplinary team has been put together to meet all the needs of healthcare professionals.
How can SEA help your healthcare website stand out from the crowd?
SEA is particularly useful for healthcare sites, as it enables them to target specific health-related keywords, such as pharmaceutical brands, healthcare products, diseases, symptoms or treatments.
This means that ads will be displayed to people who are actively seeking information on these specific topics. There's a good chance they'll click on the ad and visit the site.
A visitor is an additional sales opportunity!
Google Ads, an online advertising platform for professionals
Google offers professionals an advertising platform called Google Ads (formerly Google Adwords).
It lets you create advertising campaigns based on a pre-defined daily budget.
When creating a Google ADS campaign, you need to carefully consider the relevance of the keywords you're considering. The bid or value of each keyword is determined by Google according to its level of competition. The more competitive the term, the higher the bid.
Google Ads is a real lever for business visibility.
To ensure the success of your Google Ads campaign, entrust it to true digital communication professionals. You'll be sure to get good results.
Itekcom, your partner for digital healthcare communication
Itekcom has been supporting healthcare professionals (pharmacists, laboratory technicians, opticians, veterinarians, dentists, etc.) for nearly 18 years in all aspects of their digital communications.
Our 360° healthcare digital agency in Sophia Antipolis is staffed by real digital marketing specialists.
We offer a range of services to meet your every need: custom e-commerce site design, graphic design, SEO or SEA, SMO, e-mail marketing, training for your staff.
Whatever your project, Itekcom puts its experience at your disposal. Take advantage of our advice and know-how!
Don't wait, contact us!
Looking to improve the visibility of your healthcare website on Google?
A SEA campaign can help you achieve your online marketing objectives.
Fast, simple and efficient, SEA is your ally for digital health communication and search engine optimization.
Itekcom, the benchmark agency for the e-health sector and your SEA campaigns!
