Creation of high-quality, personalized content
The creation of attractive, personalized content is the key element of any e-mailing campaign.
To strengthen the loyalty of your e-health customers, you need to keep them interested by sending them relevant e-mails.
If the subjects addressed in your messages meet a need or an expectation, the surfer will be seduced. Their satisfaction and confidence will be all the greater.
Advice, information, presentation of new products, new brands - each e-mail must appeal to the prospect and convince him of your legitimacy in the field.
Use customer data and segmentation to tailor your e-mails to specific groups.
Make sure your content is relevant to every customer on your list, and include a clear call to action to encourage conversion.
Automate your e-mail dispatch: save time and increase efficiency
E-mail marketing automation is a key element in managing your digital communications.
Time-saving and efficient!
By setting up automated campaigns, you save time and can devote your full attention to other tasks.
Itekcom benefits from many years of experience working with healthcare professionals: pharmacies, laboratories, veterinarians, opticians, clinics, university hospitals, etc.
The digital agency offers support in automating the sending of newsletters to their customers.
To meet all their digital needs, Itekcom has created several areas of activity: custom website creation, web design, SEO optimization, SEA referencing, SMO campaigns and training for your staff.
Find out more, contact us.
Segmenting your audience
Targeting the right audience with the right message should be the main objective of your newsletter automation campaign.
Segmenting your customer database means grouping your customers according to purchase history, age, gender, geographical location or any other relevant criteria.
This step enables you to personalize the content of your campaign and send targeted messages to each customer group.
Automation is the ideal solution for distributing a series of welcome emails for new subscribers, a special offer for inactive customers or on the occasion of their birthday, a thank-you message after an order has been validated, etc.
There are many possibilities.
This makes the customer feel valued.
➤ E-mailing campaigns generate high open and click-through rates.
The more segmented the basic data, the more effective it will be. If the right message is sent to the right person at the right time, ROI (return on investment) is automatically high!
Analysis and optimization of your campaigns
To get the most out of your newsletter mass mailing, you need to analyze and optimize the results of the operation.
This includes tracking metrics such as open rates, click-through rates and conversion rates.
When you entrust your campaign to Itekcom, you can be sure you're dealing with true marketing automation professionals. Data is studied and recorded. This makes it possible to refine content for each segmentation of the customer file.
The results generated are all the better for it.
Customize your e-mailing campaigns to meet the needs of every customer!
Strengthen customer loyalty
In the e-health sector, competition is fierce. Establishing an ongoing relationship and building customer loyalty are therefore key challenges for healthcare professionals. Regular communication is the key to success:
- Integration of posts on social networks or on the Google Business Profile business card
- Publication of blog articles on the website
- Newsletter dispatch
The subjects that can be covered are wide-ranging and infinite. Remember, they have to provide something for the user, so don't neglect the content.
Some ideas for topics :
- Announce an event to your customers: the introduction of a digital service, the creation of an orthopedic area, the sale of connected devices, a price cut on a flagship product, etc.
- Tackle topical issues: advice on diets, sun protection, information on winter illnesses, allergies, natural medicines, children's illnesses, joint pain, your dog's health, etc.
- Inform patients about current promotions, new brands and new products on the market.
The e-mailing campaign: tips and steps
An e-mailing campaign is a great loyalty-building tool, but there are a few key points to bear in mind:
- Define operation objectives
- Segmenting the database
- Adapt your language to your target
- Encourage action (website visit, product purchase, etc.).
- Personalize your e-mail by addressing the recipient
- Create relevant and attractive content
The objectives of an e-mailing campaign
Before setting up an e-mail campaign for your establishment (physical or online), define the objective and the different points you are looking for:
- Develop your sales
- Trigger the purchase
- Drive traffic to your website
- Converting and retaining customers
- Attract more customers to your store
- Informing customers
- Increase your average open rate
Creating newsletters for healthcare professionals
Whether you run a pharmacy, a laboratory, a veterinary practice or any other healthcare establishment, managing your communications means complying with the French Public Health Code. By delegating the writing of your content to a specialized agency, you can be sure that you won't be breaking any regulations.
An e-mail marketing campaign needs to be meticulous from start to finish: appearance, subject, distribution, etc.
The elements of newsletter attractiveness are :
- Ergonomic content (header, body and footer)
- Optimized mail subject
- Targeted topics based on customer segmentation
- Quality images
- E-mail responsive
- Attractive graphics
Itekcom's e-mail marketing & automation department is at your service to study all your needs.
Itekcom, your 360° healthcare digital communication partner
Itekcom, a digital agency based in the Alpes-Maritimes, benefits from many years of experience in the healthcare sector.
Itekcom has assembled a multi-disciplinary team on its premises, based in the heart of the Sophia Antipolis European technology park.
Qualified professionals are on hand to take care of all your projects: custom website design, SEO or SEA referencing, inbound marketing, training, web design, etc.
Graphic designers, developers, SEO consultants, etc. are at your service to ensure your complete satisfaction.
Pharmacists, laboratory assistants, opticians, veterinarians - would you like to strengthen your customers' loyalty by sending them attractive newsletters?
Would you like to optimize the content of your website pages?
Are you planning to create a showcase or e-commerce site?
Be quick contact Itekcomthe benchmark for digital healthcare communications.
