SEO, a necessity for your visibility on the Net
The majority of consumers have integrated the Internet into their daily lives.
Buying products, finding information or services, making appointments, commercial exchanges, etc.
The Internet is a fantastic showcase for your company and your products. You can't afford to miss out on this universally accessible visibility.
Improving your site's positioning on search engines (Google first and foremost) has therefore become a necessity.
Increase traffic to your site by entrusting your SEO to our digital communication specialists!
Improve your search engine optimization with SEO actions
To increase your visibility on the web, there's one solution: SEO.
Bringing together a set of technical and editorial actions, SEO comprises more than 200 criteria grouped into 3 categories called SEO pillars:
- The technical nature of the site
- Meshing (internal and external links)
- Content
Content
Editorial content must meet the reader's research intent, be relevant and arouse their interest.
Search engines analyze the time spent on your pages. If a visitor leaves your site quickly, Google or any other search engine will deduce that it's probably not very interesting.
Text structure needs to meet precise SEO criteria: headings, subheadings, bolding, link anchors, photo optimization, bulleted lists, lexical field, and so on.
Analyzing user queries and determining the right keywords are essential for good SEO.
To guarantee quality content, we work with web copywriters who have a good command of the French language and have acquired SEO techniques.
The technical aspect of your site pages
Don't neglect the technical side of your web pages.
Loading speed, image stability, responsive display, site security, fluid navigation, title length, URL wording, meta-description, etc. are all elements that contribute to your natural referencing and visibility.
Reading on smartphones has exploded. Our technicians are committed to delivering responsiv design sites that adapt to all screen resolutions (tablets, computers and laptops).
Internal and external networking
To increase your popularity, get external links (called backlinks).
Placed on other sites, backlinks redirect visitors to your page. They must be chosen wisely, as Google doesn't like links that don't make sense.
Internal linking with well-chosen link anchors is a very good way of optimizing your web pages.
Conclusion: To implement a real digital strategy, choose to be supported by our team of experts. We listen, understand and analyze your needs. Your company's development depends on good SEO!
Our commitments
To guarantee you a quality service, we surround ourselves with people qualified in all areas of digital communication.
Search Engine Optimization (SEO) encompasses a wide range of techniques that you need to master fully, otherwise you risk having the opposite effect to the one you were hoping for.
Overoptimization and duplicate content prohibited!
In fact, over-optimizing a site page can have negative consequences for your SEO.
We also make sure to include unique, duplicate-free content.
SEO in the healthcare sector
Authorized in the healthcare sector, natural referencing nevertheless requires compliance with certain ethical rules.
When it comes to public health, there's no room for error!
Our digital communications agency has been working for healthcare professionals since 2005. We put our skills and know-how at your service, while complying with the French Public Health Code.
Your health communication? Our daily business!
Itekcom, a team of specialists in digital health communication for your SEO needs
Being visible on the web has become a major challenge for companies.
To be visible, you have to please Google's algorithms!
Entrust your SEO to professionals!
Itekcom, the expertise of qualified technicians and writers in the healthcare field!
