E-mail marketing automation: targeted, personalized communication
By targeting and personalizing your e-mail marketing campaign, you'll achieve far more conclusive results than with a traditional campaign.
By analyzing the behavior of your prospects, you can send the right message to the right customer at the right time.
Personalized e-mails are triggered by actions or situations related to your prospect or customer:
- newsletter registration: welcome message
- first order: a word of thanks
- pending items in basket: reminder to finalize order
- purchase of a specific item: recommendations for its operation or maintenance
- loyalty benefits: information e-mail after a certain number of orders
- presentation of a new product linked to a previous purchase: incentive to test a new item
The effectiveness of your e-mail automation campaign depends, of course, on the quality of your customer data analysis.
By correctly segmenting your customer base, you'll find it easier to reach your target.
Automating your e-mails: significant benefits
Automating your e-mail marketing has many advantages for your healthcare business:
- Time saving
Your time and that of your employees is precious. Automating the sending of e-mails to your subscribers will free up time you'll appreciate.
- High return on investment
Numerous studies have proven the effectiveness of e-mail automation, with a much higher ROI rate than other marketing campaigns.
- Better brand image
By communicating with your subscribers on a regular basis and personalizing the content, you strengthen your relationship with your customer. Your reputation is all the better for it.
- Fast, inexpensive and easy to manage
Setting up e-mail automation is quick and easy, and e-mails are received immediately.
The cost of such a campaign is quite reasonable, especially when compared with the return on investment generated.
E-mail marketing automation: the key to qualified leads
The aim of marketing automation is to automate targeted communication actions and collect data in reports.
By analyzing your prospects' behavior, you can precisely target each marketing action, taking into account the user experience.
To generate leads and turn prospects into customers, there's only one solution:
design strategic content and send e-mails at specific points in the prospect's journey.
The newsletter: an effective information and promotional tool
The newsletter is an effective and profitable communication tool, and it would be a shame not to take advantage of it.
The aim is to inform your prospects about your company's latest news, drive traffic to your site, develop sales and build customer loyalty.
By subscribing to your newsletter, the prospect has already shown an interest in your products or company.
It's up to you to build loyalty by writing and sending qualified content at regular intervals and at a precise moment in the customer's journey.
Newsletters are also a good way to develop your brand image and raise your profile.
An attractive newsletter for maximum open rates
To achieve maximum open rates and avoid unsubscribing, surround yourself with digital marketing professionals.
As experts in digital health communication, our staff will keep readers interested with targeted, compelling content.
Fluid reading, integration of action buttons, balance between images and text to avoid landing in spam. A set of specific measures that only professionals can judiciously implement.
To guarantee an optimal open rate, the newsletter must follow certain presentation rules:
- object identification: short and, above all, eye-catching!
- quality content
- an attractive design consistent with your corporate identity
- attractive images
- icons
- responsive design for reading on all devices (tablets, computers or smartphones)
The right message at the right time: the guarantee of a high ROI!
Newsletter automation: regular delivery at a precise time
Newsletter automation is an effective marketing strategy that will undeniably boost your business.
The rule, of course, is regularity and the quality of your e-mails.
Setting up an automation newsletter guarantees regular deliveries.
By entrusting these tasks to Itekcom, you relieve yourself of repetitive tasks. Together, we define the frequency and purpose of the mailing.
By entrusting us with the creation and dispatch of your newsletters, you don't have to worry about anything: overwork, paid vacations, sick leave.
An in-depth analysis of the impact of each newsletter is compiled in a dashboard.
We analyze the ROI (Return on Investment). Based on the results, we adjust our content strategy.
Itekcom has years of experience in healthcare communications. Get in touch with our staff and outsource the management of your newsletters!
