Expertise

Expertise

Expertise and know-how of our 360° healthcare digital communications agency

Since 2005, Itekcom has positioned itself in the e-health sector.
Veterinarians, laboratories, opticians, pharmacists, etc. have placed their trust in us by entrusting us with their digital projects.
We work hand in hand with our customers to build a real relationship of trust.
Our aim is to help you seize the opportunities offered by digital marketing, in line with your business, your image and your expectations.

The development of your healthcare business remains our priority!

Our multi-skilled staff will guide you through the world of digital communication.

Digital services tailored to your needs

By combining a number of technological solutions, we are able to contribute to the development of every healthcare professional's business.
We wanted to bring together several areas of activity within Itekcom's premises, so as to be able to offer our customers a complete service.

Designers, graphic artists, web solution architects, developers, social media managers, marketing managers, SEO managers, digital marketing managers, web development managers: a multidisciplinary team at the service of your digital project!

Recognized in the field of e-health communication, we have over 500 projects to our credit.
Our team's experience, know-how and in-depth knowledge of the e-health sector are key to the success of each and every one of your projects.
All our business units benefit from the latest technologies to guarantee innovative results that meet your expectations.

1 - Data analysis - Digital strategy - Design

Reflection - Definition - Implementation - Evolution

Our expert tracking analytics agency studies and analyzes the behavioral habits of your prospects.
For a site redesign, a complete audit is carried out by our analysts.
After defining your objectives, a digital strategy is proposed.
Website, webmarketing, social networks, inboud marketing, SEA search engine optimization, SEO natural search engine optimization.
Together we define the actions to be taken.

Visibility, creativity and profitability

  • Audit
  • Consulting
  • Competitive intelligence
  • Setting objectives and KPIs
  • Thinking buyers persona and target customer
  • Definition of digital brand strategy
  • Identification of preferred levers
  • Design and installation

2 - Web marketing support

SEO - Performance - Acquisition - Development 

To develop your visibility and increase traffic to your site, there are various acquisition levers at your disposal. Itekcom can help you implement a genuine marketing strategy.
Opticians, pharmacists, veterinarians and laboratory technicians have every interest in using these techniques, which are the key to attracting a greater number of prospects.

  • Acquisition of traffic, leads and new customers
  • Search engine optimization (SEA - SEO)
  • Google Ads Certified Partner
  • Social networks - Community management
  • Performance advertising - Display Programmatic
  • Social Ads (Linkedin, Facebook...)
  • Email Marketing & Automation
  • A/B Testing and UX Enhancement

Natural search engine optimization (SEO)

To achieve good search engine optimization (SEO), various SEO rules must be applied: 

  • the content must respond in a relevant way to the various queries of Internet users
  • the site must respect a precise structure with tags, internal linking and keywords
  • site ergonomics must take user experience (UX) into account

Paid search (SEA)

Search Engine Optimization (SEA) is a good solution for increasing your visibility over a specific period of time.
Creating a SEA campaign with Google Ads is not without its costs, but it's quite profitable if the operation is carried out wisely.
Unlike SEO, which offers results over time, SEA develops qualified leads instantly.

Social networks

Social media have become essential marketing strategy tools for every healthcare company.
Increased visibility, a stronger brand image, links with a community: social media marketing becomes a real ally in the development of your healthcare business.
Social networks are an integral part of most consumers' daily lives. Interaction between Internet users is a real booster for your site's traffic and conversion rate.

E-mail marketing automation

E-mail marketing is a highly effective communication channel, with a high return on investment (ROI).
By informing your subscribers with relevant content, you build loyalty and undeniably generate more traffic to your website page and more sales.
Automating the sending of various e-mails is a real solution for freeing up your time for other tasks.
Triggering the sending of a personalized e-mail, based on each action performed by your customer, creates a bond with them and builds loyalty.

3 - Design & Ergonomics - Visual communication

Responsive - Mobile First - Design - Graphics

Itekcom can help you create a visual identity that reflects your values.
Color, logo, photos, videos, design, ergonomics and ease of navigation are all elements that will make the difference between you and your competitors.

Stand out from the crowd and win over your prospects from the very first minutes they visit your health website.

The explosion in smartphone searches means we have to guarantee you a responsive site, accessible on all screens (tablets, mobiles and computers).

Our graphic design team will be delighted to study your healthcare website design project, and guarantee to listen to your needs and expectations.

  • Benchmark
  • Web design and ergonomics watch
  • Definition Brand image
  • Creative concept
  • Creation and adaptation of graphic and visual identity
  • Mobile First & Responsive Specialist
  • Ergonomics Expert
  • UX / UI Expert (User Experience / User Interface)
  • Print / Paper / POP

4 - Integration & Development

R & D - E-commerce - Community - Custom design

A true communication and sales channel, the showcase site and e-commerce site are extremely effective information and development tools for your healthcare business.

Visibility, traffic and conversion

Itekcom brings its many years of experience to your website creation project.
We're committed to delivering a site that's tailor-made for your business.
Specific modules can be integrated at any time. The aim is to provide you with new services to help you develop your patient base and sales.

Surrounded by qualified professionals in all areas of digital marketing, we'll bring your project to fruition.
Hosting, domain name, unique graphics, search engine optimization - we take care of every stage in the creation of your site. 

Specialized in e-health, our web agency is fully conversant with current healthcare communication regulations.

Itekcom remains the benchmark for custom design and development of your healthcare website. 

  • Research & Development
  • Custom website design
  • E-Commerce development
  • IOS and Android mobile application
  • Technology Redesign and Migration
  • Prestashop, Magento, Drupal, WordPress
  • Google Maps customization
  • Responsive Web Integration

Your growth, our goal

To help your pharmaceutical business grow, we identify the most likely conversion channels:

  • Social networks SMO
  • Newsletters
  • Paid search campaigns (SEA)
  • Natural search engine optimization (SEO)

Let's work together to increase your lead acquisition rate!
Contact us and entrust us with your showcase or e-commerce site design project. 

Your virtual portal lets you : 

  • Expand your catchment area
  • Inform and offer digital services to your patients: Click & Collect - Online prescription - Teleconsultation
  • Build customer loyalty

A "training" department for autonomous management of your pharmacy site

Itekcom is also a training center for all healthcare professionals (pharmacists, opticians, veterinarians, laboratory technicians and others).
Managers and employees are welcome to attend our Qualiopi-certified training sessions.
Through our qualified trainers, we aim to teach you the basics of independent site management, as well as how social networks work and natural referencing techniques.
Social networks and SEO will no longer hold any secrets for you. Find out more soon!

Itekcom and its subsidiaries

To separate these different services, Itekcom has created 3 distinct but complementary brands: 

  • Itekpharma, for setting up the "online prescription", "click & collect" and "e-commerce" modules
  • Izyflex, digital communication for pharmacists
  • Izymeet, for access to teleconsultation appointments
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